I started Alehoof Design Co. because I wanted to work with businesses that care deeply about what they make.
I'm a web designer and motion artist with 15 years in production. When I'm not at the computer, I'm weaving on a 125-year-old loom on a ridge in the Blue Ridge foothills of North Carolina. I know what it means to make something with your hands and care about how it turns out. That's the energy I bring to every project.
Hi, I’m Janel.
Portfolio
A Loom Away
A free web-based design tool for rigid heddle weavers. I built this one because it didn't exist yet.
LoomSketch
A concept site for a woman-owned botanical tattoo studio. Built in Showit with an emphasis on atmosphere and portfolio-forward design.
Botanical Tattoo Studio
Take a look at my motion graphics, animation, and video editing work.
Want to see more motion graphics?
A maker’s shop concept built around a weaving-focused TikTok brand. Designed to sell handwoven goods with the same care that went into making them.
Services
Good design shows up in a lot of places. Here's what I offer:
Web design packages
Bespoke websites built around your business, with motion and animation baked in.
Brand identity
Logo, color, type, and voice — everything you need to show up consistently.
Website templates
Beautiful starting points you can make your own. For the hands-on business owner who wants to DIY with good bones.
Got it. I'll be in touch soon.
